February 2015

The Three Bears of Pricing – When Logic Goes Out the Window

By Paul Christian Breden January 28, 2014 from LandThink

We all remember the story we were told as children about the Three Bears. – right? When the girl enters the home of the Three Bears, she finds three choices. One bowl of porridge was too cold, one was too hot, and the other was ”just right”! One of the chairs was too hard, one was too soft, and one was “just right”! One of the beds was too large, one was too small, and one was “just right”!